the generation project
‘The Generation Project’.
After putting out a call for models on social media,
‘The Haus of Caliber’, gained over 50 creatives to take part of its newest installment. What followed became one of the most raw, honest, and impactful visions founder of CALIBER brought to life since her work with, ‘Kapwa Chicago Vol. 1’.
"We set out to reimagine the energy of the ’90s and 2000s, placing today’s emerging creatives in that iconic era we grew up with. But, I didn’t want it just for the aesthetic; I needed something to empower them- to further market themselves, share their work, and speak their truths.”
The final layer? A visual “scream” to the industry—a bold expression of how the CALIBER generation sees the state of things, and how they plan to shape the future with freedom, equality, respect, and creativity at the center.
The Haus of Caliber has always stood as a tool for transformation—a way to challenge and reimagine the current standard. ‘The Generation Project’ is no different.
"We are THE generation. We are creatives calibrated for the industry.”
